The blog
Raising young entrepreneurs, honestly.
Straight answers for parents: where kids can legally sell, what first businesses really look like, and how to help without taking over.
An 8-Year Screen Time Study Surprised Its Own Researchers. Here's What Parents Should Take From It.
Finnish researchers followed 260 kids for eight years and found more screen time went with slightly better thinking skills as teens. The real lesson isn't "more screens." It's that what kids do on a screen matters more than how long.
Read it →Schools Do Teach Kids About Money. Here's Why It Doesn't Stick.
Thirty states require a personal finance course to graduate, and the teachers who teach it say only a handful of kids tune in. The problem isn't the teaching. It's that the money isn't real.
Read it →How to Teach Kids About Money Without a Single Lecture
The money lessons that stick aren't taught, they're experienced. Here are the five financial concepts a first business teaches a kid automatically, and how to set one up so the lessons arrive on their own.
Read it →Allowance Apps vs. a Real Business: Which Actually Teaches Kids About Money?
Greenlight, BusyKid, and GoHenry teach kids to manage money that comes from your wallet. A first business teaches where money comes from in the first place. An honest look at what each approach teaches, and what it can't.
Read it →What Happened to Mighty? Lessons From the First "Kid CEO" Platform
In 2021, a startup called Mighty let kids run their own online storefronts. It's gone now. Here's what it proved, why this category is genuinely hard, and what we deliberately built differently at Lemonade Stand.
Read it →Etsy vs. Shopify vs. Lemonade Stand: A Kid's First Business, Compared
The honest comparison for parents: who can legally use each platform, what it costs, who does the work, and which one actually teaches your kid to run a business.
Read it →How Old Do You Have to Be to Sell on Etsy? (Kids and Teens)
You have to be 18 to open your own Etsy shop. Kids under 13 can't use Etsy at all, and 13 to 17 year olds can only sell through a parent's account. Here's what that means for your kid, and what they can do instead.
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